Why would people vlog? Video blogging is becoming increasingly popular, especially with such popular SEO/internet marketing bloggers as Darren Rowse of Problogger adopting the highly ineffective format. I mean, come on, what’s the point? Vlogging, if you’re a good conversational writer (HINT HINT [point at self]) is just as if you had taken your post and started reading it. BORING. Your reader can do that by themself. The only way to engage your reader moreso is if you’re either highly attractive, extremely funny, or have lots of cool stuff to show off in your video… but lets not turn this into a description of myself. It’s about vlogging, remember?
Ahh… so let me briefly summarize why you shouldn’t vlog. First off, you can’t optimize the content of a video for Google – just the page it’s found on. That means no keyword stuffing or any insidious strategies like that. Inevitably, video posts are going to get you less traffic than text ones. Second, you can’t present information concisely in a video post. You can write a post on most vlogs in ten bullet points or so. Third, video posts take longer to develop. It’s harder to memorize and write out a script to read (unless you’re a master at improvisation – in which case, congratulations!).
Then again, vlogging does have its uses. I suppose it could mix things up for your readers. Maybe you’re an amiable character and it’ll just make your readers like you more. It also helps build yourself as your own brand image – people can associate your blog with you if they’ve seen you talking, acting, and moving as opposed to just your face.
Overall, you can’t really do much in a video that you can’t do in a post in the SEO/MMO niche – at least not in a video that’s simply you talking. If it were an instructional screen capture on how to use Wordpress, then a video tutorial would perhaps be the best option. Screenshots and post would still work too, though, and optimize better for search engines. It all depends on knowing what your reader wants.



