You're going to want to subscribe to my RSS feed. It's the greatest thing since sliced bread - even better, in fact. You know you want to.
I’ve got some really sad news for everyone writing great content then expecting people to come and find it without marketing it - it’s not going to happen. In fact, finding a blog with amazing content is already harder than picking out a needle from a haystack (albeit less cliche). Without marketing, it’s nearly impossible.
Think about it - good content is, well, good - but how is anyone going to find it? Randomly typing in your URL? Keep dreaming. Even the best blogs require promotion through Digg, Reddit, Stumbleupon, and the likes. Search engine marketing is vital in this process as well - without optimizing your site and building backlinks, Google and Yahoo won’t even know your site exists.
MARKETING’S VICIOUS REIGN
It’s true that awesome content that is marketed well does better than crap content most of the time, but the key phrase here is most of the time. Through the magic of marketing, even the worst of bloggers can become popular.
Focus on writing amazing, original content but don’t hope on people finding it themselves. Guide them to it like moths to a flickering light and promote very aggressively.
Just try not to get a restraining order.



