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BradBlogging’s design boasts simplicity. Seriously, it says that it’s “using a simple template to get to what’s important: the content.” Weird headline (+1 point).

BradBlogging is possibly the most innovative and unique blog I have ever read. I mean, come on, a blog about blogging? Can’t get more original than that.

SIMPLICITY IS KEY
After speaking with the owner of the blog for a bit (his name is Brad, amazingly), I learned that he recently had a theme redesign. It focuses on simplicity and usability (even boasting this in the tagline for some reason?) without cluttering itself. This makes my job much, much harder. You see, the theme is very straightforward and yet not boring. It has achieved a perfect balance.

AW, SO I HAVE TO ACTUALLY READ THE CONTENT?
Apparently, I do. Grr. Normally I don’t have to resort to this drastic measure!

Scanning over the posts, I notice the following things:

1. Images are used, and these images are mostly relevant.
2. The content is written concisely, helpfully, and in an interesting manner.
3. Some of the content isn’t the recycled garbage of blogging-about-blogging blogs - it’s unique.

BradBlogging is steeled against my assaults. It’s like trying to beat a wall at tennis.

BECOMING NITPICKY
Time to look at the most absolutely minuscule details to criticize…

1. BradBlogging has no “About” page (+1 point). Therefore, I wouldn’t be able to e-mail him and tell him about his review. All he has is a “Thank you for reading message.”

Actually, you know what? Lets just head right along to the final scoring:

THE BEST YET

The lowest rating yet. Congratulations, Brad!