Jul
24th

Does Blog Post Frequency Really Affect Traffic?

Files under Blog Content | Posted by Max Miroff

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blog post frequency
Does it matter? In short: yes

How often you should post on your blog is often a hotly debated topic. Whether you post weekly (lazy!), every few days (me), daily (me with ideas), or multiple times a day (HOW?!?!?!), though, it’s clear that it does have an effect on traffic.

WHY?
There are three main ways in which blog post frequency affects traffic:

  • More posts = more indexed pages = more search engine visitors = more pageviews (this also applies to blogging consistency)
  • More posts = more content for readers to absorb = more pageviews.
  • More posts = more resources for the reader = more likely they’ll return to the site/link to you = more pageviews/publicity

All of these seem to show this seems to point to one thing: the more you post, the more traffic you’ll generally get. In most cases, this is true - you just have to make sure your content doesn’t suck and your readers aren’t getting overwhelmed if you put out more than one post per day (this is why I don’t read Problogger).

SO, IN CONCLUSION…
Posting on your blog more often generally leads to more traffic. Can you still have a successful blog and post once a week? Yes. Will it be harder than if you posted daily? Generally. Just remember that frequent posts should take a backseat to post quality and marketing - you can be successful with the latter two but expecting visitors just because you crank out a bunch of generic, boring posts every day is folly.

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21 Responses to “Does Blog Post Frequency Really Affect Traffic?”

  1. By David Hobson on Jul 24, 2008 | Reply

    Good post. Blogging more often does result inmore traffic. I notice that if i leave it 2 0r 3 days between posts then my traffic starts to drop so i try and blog every day.

  2. By anderson smith on Jul 25, 2008 | Reply

    I agree with these comments. Quality content posted once or twice a week is far more important than pithy comments posted seven or ten times a week.
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    Anderson smith

    Did you see it? One more time? You won’t get faked out here!
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  3. By 6 Step Checklist for On-Site Search Engine Optimizations on Jul 25, 2008 | Reply

    Great post Max, I find it hard to post daily, only because I usually take some time to write my posts, I usually post every other day. But, being that I am a bit anal about my writing.
    Thanks,
    JR

  4. By hm on Jul 26, 2008 | Reply

    good post…i know what to do next

  5. By Bradley Hart on Jul 26, 2008 | Reply

    I can attest to it bringing more organic google search traffic. posting 1x a day gives me roughly 60% of my traffic from google searches. On one blog I get 120 unique visitors with 180 page views a day. this is posting 4 to 5 times a week. posting 2x a day for a week will turn me into 500+ uniques a day with more than a 1000 hits and 85% of it coming from google and yahoo.

  6. By dyna on Jul 26, 2008 | Reply

    Thanks for the post..it get me thinking and it absolutely true

  7. By Shireishou on Jul 26, 2008 | Reply

    But it hard to get idea posting everyday T_T
    Indeed it sucsees with my photoblog (Since I’m not writing article). But for my Tutorial blog.. I’m stuck wehehe
    Thx for the tips. maybe I need to read more to able to post daily

  8. By radhoo on Jul 27, 2008 | Reply

    I know blogger that post once every 3-4 days and have a lot of visitors and a lot of comments because he responds to every comment. There are blogger who post 4-5 article per day and the have the same number of visitors like the blogger with fewer posts.

  9. By pLuTo on Jul 27, 2008 | Reply

    i post everiday but my rank 1, ;(
    what your tips friends ?

  10. By Jayapritha on Jul 28, 2008 | Reply

    Very useful post. more contents give more page views.more page views result in more traffic. I try to blog everyday, if i leave it carelessly my blog traffic starts to drop

  11. By ghing on Jul 28, 2008 | Reply

    I also agree..

    I notice on my blog that everytime I write a new post there are lots of visitors on my blog.. but every weekend I doesn’t have that much visitors.. to think that I can only write new post when I am at work..

  12. By SolReka on Jul 28, 2008 | Reply

    Great post. Since reading this post it has injected some enthusiasm into my blog life.

    I am now starting the habit of writing a minimum of 3 posts a week, previously it was one a week :-( Already I’ve drafted up two posts in readiness.

    I now just need to master the art of not writing massive essays per post, but finesse my posts to about 500 words or less.

    Loving your work blogbadly

    Regards
    A big fan
    SolReka
    Brighter Energy Solutions

  13. By World Web Directory on Jul 28, 2008 | Reply

    I agree. Posting on blog more often generally leads to more traffic.

  14. By Codrut Turcanu - AdSenseProfitTips.com on Jul 30, 2008 | Reply

    In my opinion frequent blog posting expresses the dedication and seriousness of the blogger.

    With frequent quality postings, the blog also gets the trustworthy readership. So, frequent post grows your prestige, it plays an important role in building a strong truthful readership and finally you get the traffic.

  15. By Link Building Bible on Aug 1, 2008 | Reply

    Yah…. if u do post often, your audience expects it…. i havent always written every day so my audience does expect it… though i do get emails and IM’s saying i need to post more often if it’s been a week or so.

  16. By newtrading on Aug 2, 2008 | Reply

    more post -> more traffic -> more $$$ -> more smile

    so more post -> more smile :D

    so do i, if i get fresh idea in a day then i would post 3 until 6 posts but 3 posts at that day and the remain 3 posts have timestamp changed at the next day. And it’s happen in wordpress :D

  17. By gout on Aug 6, 2008 | Reply

    great evaluation…agree with you, the key is consistency and good quality of content…..so ready to get free traffic coming

  18. By Kali on Aug 11, 2008 | Reply

    but what if I don’t have something important to post everyday? Can I just list what I had for lunch?

  19. By Max Miroff on Aug 11, 2008 | Reply

    @Kali: Only if your name is John Chow.

  20. By CashCrate on Aug 11, 2008 | Reply

    Logical Conclusions… I just don’t have the patience to conjure up thoughts to post about.

  21. By Giselle on Aug 14, 2008 | Reply

    Good post. I agree that quality is most important over frequency. Of course, like you stated you need to try and post more than once a week unless you have some great insightful brainstorm to put out once a week. Then maybe you could keep ‘em going back for more.

    Giselle

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