Performancing Ads is a new ad network that sets itself apart from all of the others in a lazy yet brilliant way: it exclusively focuses on the sales of 125×125 ad boxes on blogs. Instead of confusing people with such complicated things as 486×60 and CTR and whatnot, all it offers are those cool little square buttons that are the hottest thing on the web since, well, 468×60.
But don’t let my seemingly mocking introduction fool you – the concept really is nice. Most blogs have space for 125×125 ads and lots of people want to sell them, and making a dedicated marketplace for the format is a nice move by Performancing.
SO HOW DOES PERFORMANCING ADS WORK?
After signing up for an account and submitting a blog that you want to display ads on, you install the Performancing Ads plugin and add a piece of code to your blog. The process is fairly straightforward (although installing a plugin takes more work than the far-easier variant of putting javascript/HTML to display the ad) and shouldn’t take too long. You then set a weekly price for each square you add and wait for the money to start flowing in.
Well, kinda. I haven’t had a single booking yet for my test period (only two days, but at four bucks per week it’s a steal compared to my normal pricing) and all of the other sites that I’ve seen using it are filled with the default ads. This would be all fine and dandy if the backup ads actually made me money, though, or if I could at least CHANGE them. Not so. Having useless affiliate ads on my blog is not something I’m partial too, so Performancing needs to get its act together.
Despite this huge shortcoming, Performancing Ads is still worth checking out because it’s the first ad program of it’s kind.




