Every entrepreneur desires to have a highly effective marketing strategy. Unfortunately, it seems that they often focus on expensive and ineffective ones. The go-to options are usually magazine ads and TV commercials. While it’s true that these two are effective, they are not necessarily the best.
The media is already overloaded with many advertisements. For this reason, unconventional marketing strategies that are simple and direct may yield better results. One of these strategies is the use of custom t-shirts. It is gradually becoming an open secret that t-shirts have an amazing marketing power. Let’s explore the great potential that t-shirts can have in marketing your products and services:
They offer mobile advertisement
Come to think of it; if you wear a Custom t-shirt with a huge corporate logo on the back, you will become a walking billboard for the brand. You can choose to give free t-shirts to people, have your staff wear the T-shirts to work, or even wear it to a huge conference yourself. With these, you would build an instant army of brand ambassadors. Whenever they wear the T-shirts, they are unknowingly marketing your products and services everywhere they go.
They can help create real-time conversation
When you do TV commercials or place ads on magazine ads, you provide your contact details in hopes that potential customers will get in touch with you. Custom t-shirts, on the other hand, are real-time conversation starters. When you wear branded clothing, it is very likely that someone will comment and ask you some questions directly.
When you use branded clothing to reach out to your potential customers, they are not in front of a TV set, or on the streets viewing a large billboard; they are right in front of you! That way, you can strike up a conversation with them there and then. Consequently, you can easily measure your Return of Investment (ROI).
They are cost-effective and quick to produce
It is quite expensive to place an advert on a billboard. You can print tons of custom t-shirts with that same amount of money. Moreover, you don’t have to spend a dime on renewing the advert. The expense is only done once.
Unlike billboards that remain in one location, t-shirts work as mobile billboards that carry your message around wherever the wearer goes. Interestingly, thanks to modern printing techniques, custom t-shirts are quick to produce. It takes just between 2 hours to 2 weeks to produce them, depending on your order.
They last longer than the campaign period
One of the greatest values that a branded t-shirt can add to your marketing campaign is the fact they can outlast the campaign period. Your marketing campaign continues for as long as people wear the t-shirt. This way, you can significantly increase the exposure of your brand and your message. But then, you have to make sure that the t-shirts have a great design and they are of good quality. If you do this, your customers, fans, and employees would want to wear them over and over again, even way pass the campaign period.
They are versatile
You can be very flexible and creative with the design of your branded shirts. Unlike other print and media adverts, there are no regulations controlling the making of custom t-shirts and what information can be put on it. In order words, you are not confined by any set of rules. You are free to do whatever will make your brand stand out.
They are popular
Virtually everyone wears t-shirts. It is a type of clothing that cuts across age, racial, gender, and economic barriers. You can hardly think of someone you know who does not wear t-shirts. So when you use t-shirts for your marketing campaign, your brand is being promoted to every section of the society. The popularity of t-shirts creates an amazingly wide range of marketing prospects for your brand as well as your products and services.
They are discreet
There are just about few places that t-shirts cannot be worn to. You can wear them to work and play. You can put them on for boardroom meeting, or wear them to the gym. When you use t-shirts for promotional purposes, you have the opportunity to reach a vast array of audiences. Your audiences are not limited by particular interests or geographical location. You campaign will be taken wherever the wearer goes– to the church, the boardroom, the gym, conferences, malls. Etc. The marketing prospects are simply great!
There are many other clothing materials that you could customize for your brand. Hoodies, hats, and even socks are just a few examples. But apparently, the most effective of them all seems to be t-shirts. Take advantage of the marketing power of t-shirts today and create a buzz around your brand.