Niche marketing supports knifing innocent boxes.

WHAT IS NICHE MARKETING?
Niche marketing is the practice of creating sites to appeal to one specific and narrow topic. Whether it’s people looking for silver and gold-encrusted razorblades or stale beef jerky, there are sure to be niche sites for it. Sounds like a great idea for blogs, right?

WRONG.

Niche marketing is the bane of all evil for blog sites. Imagine having to write about a specific topic over and over and over and over and ov-

YOUR READERS WILL GET BORED WITH YOUR NICHE
Spontaneous stuff is funny! Think about all of those videos of people getting hit by random things. Those are pretty popular, right? Yeah…

And think about John Chow! He writes about blogging, eating food, and other random crap. He makes thousands of dollars, and so will you - guaranteed* - if you don’t focus on a specific topic.

BUT THERE MUST BE A POSITIVE SIDE, RIGHT? HM?
Well, there are a few very minor benefits of blogging in a niche.

• You’ll become an authority on the subject. In my books, this is bad due to the fact that you can’t spell authoritarian without authority.
• You’ll probably earn a lot more money. But come on, who needs that? Living in a cardboard box in the alley isn’t that bad!
• You’ll get more RSS subscribers. Uh… this is bad for many reasons which I am not at liberty to list due to the fact that there are none it is confidential information.

*not a real guarantee.