Jan
2nd

Surefire Ways To Kill Your Blog: Absence

Files under Uncategorized | Posted by Max Miroff

empty benchYou’re producing great content and attracting a rushing mass of visitors daily. Your popularity is steadily rising and people are getting to know you and your blog. Seems utopian, right?

Wrong.

TRAGEDY STRIKES
A meteor comes out of nowhere and crashes into your modem. Your internet is down for days. Producing more posts becomes impossible. You fret. You worry. You bite your fingernails off waiting for that wireless network confirmation. Stealing your neighbors wireless is out of the question – you can’t get in trouble with the cops again.

Just as you begin gnawing on your fingers (your nails being reduced to nearly nothing), the repairman announces that his work is complete. You push him aside and dash onto your computer. While he demands payment you check your blog stats.

bad blog stats

You are startled. Appalled. Gasping for breath. Grief stricken. Adjective describing a state of intense pain and sorrow.

WHY? WHY?!?!??
The fundamental aspect of a blog is that it is a frequently updated place where readers can find new content. By halting production of posts, you’re in effect turning your blog into a stagnant swamp of old messages and spam comments from people named “Askagahlo1FAWf2156!” consistently telling you that his soil fertilizer definitely tops the “asgagaw6876514!!SAfa^” brand.

IN SHORT…
Absence of content = absence of visitors. Unless you’ve got hundreds of high ranked and traffic producing posts that have endless value (and no, if you’re wondering you probably don’t), leaving your blog will result in others leaving as well. Vultures may or may not appear shortly after your departure.


2 Responses to “Surefire Ways To Kill Your Blog: Absence”

  1. By Jaden on Jan 2, 2008 | Reply

    Great article! Totally true, as well… I post every day for fear of this happening.

    - Jaden
    http://www.undergroundunrest.com/blog

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